digital piranha

while in university the did you miss me? team were offered the chance help advertise current events in and around the campus. the boys put together the building blocks of the now fully developed mobile advertising system using bluetooth technology.

this grass roots product was used to advertise events around the university campus, using bluetooth to send a free picture straight to student’s phones from a unit which was mounted on the wall. the project was reported to have a 90% hit rating and dramatically increased awareness of campus events.

the wall mounted unit informed students oh how to receive the messages, using a combination of graphics to catch the eye and gain attention. to view the wall mounted unit / graphics please click through the pictures (right)

the team have carried on with development of the mobile advertising system, including automated timing, mobile phone targeting and reports of how many phones you’ve hit. to see a full list of the systems abilities or just to find out more please click here.