didyoumissme has been conducting a number of tests over the last few months, taking readings from cardiff, newport and bristol. each test was ran for 2hours, 3 times a day in each city over a month period and a average was taken.

september '08

bristol – cribbs (2hours) -48
cardiff – city centre (2hours) - 62
newport – city centre (2hours) - 45

november '08

bristol – cribbs (2hours) - 56
cardiff – city centre (2hours) - 58
newport – city centre (2hours) - 49

our results were taken with no other forms of advertising informing people to activate their bluetooth. as you can see from these results didyoumissme has found a high hit count, we feel that our products hit rate can be improved further with information about the bluetooth proximity marketing included in your events or companies advertising